Privacy Policy

Last updated: August 11, 2026

Alpenglow Readiness Supply operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Alpenglow Readiness Supply is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

• Communications with us, including information you provide when communicating with us, such as when submitting a customer support inquiry or communicating with us by phone, email, or SMS.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, opt in to communications, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

• From our service providers, including when we engage them to provide technology or other services and when they collect or process personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember preferences and items you are interested in, send notifications related to your account or orders, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and provide a customized shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email or postal mail and showing you advertisements for products or services on the Services or other websites, including based on items you previously purchased, added to your cart, or otherwise interacted with.

SMS communications covered by our SMS program are used for customer care-related or one-on-one communications as described in the SMS Messaging and Consent section below.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to questions or requests, provide effective services, communicate regarding orders or services, and maintain our business relationship with you.

This may include communications by email, telephone, or SMS when appropriate and permitted.

Legal Reasons

We may use your personal information to comply with applicable law or valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms, policies, or agreements.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

These circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, and communications services.

• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy.

• When necessary to comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, and similar requests.

• When necessary to enforce applicable terms of service or policies or protect or defend the Services, our rights, and the rights of our customers or others.

Depending on where you reside, you may have the right to direct us not to share certain personal information for targeted advertising or similar purposes. You may exercise those rights through the options made available through our Services.

SMS Messaging and Consent

If you choose to opt in to SMS communications from Alpenglow Readiness Supply, we may use the mobile phone number you provide to send customer care-related or one-on-one communication messages. These communications may include responses to customer inquiries, order-related communications, service coordination, scheduling, product or service support, and similar customer care communications.

Message frequency may vary. Standard Message and Data Rates may apply. You may reply STOP to opt out of SMS communications or reply HELP for assistance. Consent to receive SMS messages is not a condition of purchase.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and Shopify.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our Store, along with other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise rights related to Shopify's use of personal information.

To learn more about how Shopify uses your personal information and any rights you may have, please review the Shopify Consumer Privacy Policy at:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may also exercise certain rights with respect to your personal information through Shopify's Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Information you provide in public or semi-public venues, including information you share through third-party social networking platforms, may also be viewable by other users of those platforms and may be subject to their own privacy practices.

Our inclusion of a third-party link does not, by itself, imply endorsement of the content on that platform or its owners or operators except as otherwise disclosed through the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

Information transmitted over the internet or through other communications channels may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain personal information depends on different factors, including whether we need the information to maintain your account, provide the Services, complete transactions, comply with legal obligations, resolve disputes, enforce contracts or policies, or satisfy other legitimate business requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline a request as permitted by applicable law.

Right to Access / Know

You may have the right to request access to personal information that we maintain about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of certain personal information we hold about you and request that we transfer that information to a third party, subject to applicable limitations and exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or the processing of personal information for purposes considered "targeted advertising" under applicable privacy laws.

You may exercise these rights through the privacy options provided through our Services.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you reside, we may automatically treat the signal as a request to opt out for the device and browser you use.

If we are able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.

More information regarding Global Privacy Control is available at:

https://globalprivacycontrol.org/

Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your browser or device unless otherwise required by applicable law.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving promotional emails at any time by using the unsubscribe option included in those communications.

If you opt out of promotional email communications, we may still send you non-promotional emails relating to your account, purchases, orders, transactions, or services.

If you have opted in to SMS communications from Alpenglow Readiness Supply, you may opt out at any time by replying STOP to an SMS message. You may reply HELP for assistance.

Opting out of SMS communications will not prevent us from contacting you through other appropriate channels when necessary to complete a transaction, respond to a request, or provide a service you requested.

Additional Rights for UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by applicable law, you may have additional rights, including:

Objection to Processing and Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

Withdrawal of consent does not affect the lawfulness of processing based on consent before it was withdrawn.

You may exercise any of these rights where indicated through the Services or by contacting us using the contact details provided below.

To learn more about how Shopify uses your personal information and any rights you may have related to data processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any rights available to you under applicable law.

We may need to verify your identity before processing certain requests, as permitted or required by law.

Where permitted by applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the person to act on your behalf, and we may also need to verify your identity directly.

We will respond to requests in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal a decision we make regarding your privacy request or lodge a complaint with your local data protection authority.

For residents of the European Economic Area, information regarding applicable supervisory authorities is available through the European Data Protection Board.

International Transfers

We may transfer, store, and process your personal information outside of the country in which you live.

If we transfer your personal information outside of the European Economic Area or United Kingdom, where required, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, equivalent mechanisms issued by the appropriate UK authority, or another legally recognized transfer mechanism, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, Services, technology, legal requirements, or other operational reasons.

When we make changes, we will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, you may contact us at:

Alpenglow Readiness Supply
8443 Moorland St
Anchorage, AK 99502
United States

Phone: +1 907-887-4044
Email: sales@alpenglowsupplyak.com

For purposes of applicable data protection laws, Alpenglow Readiness Supply is the data controller of your personal information.